Frequently Asked Questions and answers

Thinking about selling? Wondering how we save you thousands without cutting corners? You’re in the right place.

Aren’t all real estate agents basically the same?

Not even close.

Sure, we all list homes and negotiate deals. But here’s what sets us apart: The Principal Team’s Ultimate Home Selling System and our Platinum Elite upgrade combine cutting-edge marketing with white-glove service—minus the outdated 6% commission model.

We built our business for clients who refuse to settle. You get top-tier professionals, maximum market exposure, and the best possible price. Period.

What makes you different?

Our model. Our mission. Our results.

We’re not just cheaper—we’re better. While other agents cling to old-school methods and bloated fees, we’ve engineered a smarter approach that puts more money in your pocket without sacrificing service.

Plus, we’re committed to giving back to our community. Your success fuels ours, and we take that responsibility seriously.

If you charge less, how do you actually make money?

Simple: Happy clients refer us like crazy.

Our clients save thousands and get exceptional service. That combination creates raving fans who send us their friends, family, and colleagues. We’ve grown organically because we deliver results—which means we spend less on advertising and more on serving you.

Bottom line? We’re thriving because we’re doing it right.

Why “More Service. Lower Fees.”? What’s the story?

Technology changed everything. Pricing didn’t. Until now.

Think about it: You book flights online. Stream music for pennies. Trade stocks commission-free. But selling a $600,000 home? Still costs you $36,000 in commissions using the traditional model.

That’s absurd.

Contracts aren’t hand-delivered anymore. Buyers shop online. Agents are more efficient than ever. So why are sellers still paying like it’s 1995?

The old model: 6% total commission (3% listing agent + 3% buyer’s agent) = $36,000 on a $600,000 home

Our model: Low listing commission + 2.5-3% buyer’s agent = Save thousands on that same home

We come from web development and digital marketing backgrounds. When we entered real estate years ago, we saw an industry ripe for disruption. The process had evolved. The pricing hadn’t. We fixed that.

What if another agent promises a higher selling price?

Promises are cheap. Track records aren’t.

Some agents inflate price expectations just to win your listing. Then your home sits. And sits. And eventually sells for less than it should have.

Our track record: Most of our listings sell for 101-105% of asking price. We’ll put our numbers up against anyone’s.

Here’s what matters: realistic pricing + aggressive negotiation + high-impact marketing = more money in your pocket.

We tell you the truth about pricing, then we fight hard to get top dollar. That’s how you actually maximize your sale price.

Doesn’t the market sell my home, not the agent?

A hot market covers up mediocrity. It doesn’t create excellence.

Any agent can stumble through a sale when demand is sky-high. But what about when the market shifts? What about getting not just sold but getting sold for top dollar, quickly, without drama?

That’s where experience matters.

You get:

• A database of thousands of qualified buyers.
• Proven marketing that puts your home in front of prospective buyers.
• Systems that keep us all on track.
• Agents who know strategic pricing, negotiation tactics, and how to avoid costly mistakes.

Smooth transactions don’t happen by accident. They happen by design.

I’m not selling for a few months. When should I contact you?

Right now.

Selling for top dollar takes preparation. The earlier you start, the more money you’ll make and the faster you’ll sell.

Even if you’re months away, let’s talk strategy. We’ll make sure everything’s dialed in so when you’re ready to list, we hit the ground running.

Call David and Tom at 720-408-7409 or schedule your call now.

Why should I hire The Principal Team?

Because you deserve more money and less stress.

✓ Keep thousands more with our low-commission listing model.
✓ Experienced professionals who know what they’re doing.
✓ Access to thousands of buyers already in our database.
✓ Effortless transactions from listing to closing.
✓ Marketing that works and creates real demand.
✓ Proven track record of success.
✓ Five-star service every single time.

Do you work with buyers too?

Absolutely. Take a look at the many ways we help buyers.

We help buyers from Loveland to Castle Rock find their perfect home.

Ready to buy? Let’s talk. Contact us today to get started.