Selling your Denver area home requires a comprehensive strategy that includes professional preparation, strategic pricing, targeted promotion, and expert negotiation. The Principal Team’s “More Service. Lower Fees.” approach delivers all these essential elements while keeping your costs low—giving you maximum value at every step of the selling process.
Our Ultimate Home Selling System provides everything most Denver sellers need: professional photography and video, strategic digital marketing campaigns, and targeted promotion designed to help qualified buyers discover your home first. For sellers in competitive markets or those with unique properties, our Platinum Elite Plan goes even further with premium marketing services, credit for professional staging, and accelerated selling strategies.
Whether you’re in Denver, Lakewood, Aurora, Westminster, or anywhere across the Front Range, our proven low-cost approach doesn’t just get your home noticed—it gets it sold quickly and for top dollar. As experienced Denver real estate agents who provide more service than traditional firms, we customize our marketing strategy to your specific needs and market conditions, ensuring you receive exceptional results without the premium price tag.
Evaluation of Exterior, Landscaping, and Entryway
Evaluation of Interior
Precision Pricing
Home Warranty for Sellers
Your Home’s Own Website
Professional Photography and Professionally Enhanced Photos
Marketing-driven Description of Your Home
3-D Virtual Home Tour
2-D Floorplans with Room Dimensions
Cinematic Video Tour
Complete MLS Coverage
Internet Exposure on the World’s Leading Real Estate Websites
Your Home Featured on all Principal Team Websites
YouTube Video
“Just Listed” Online Advertising for Two Weeks
Your Home Featured on All Our Social Media and on Metro Brokers’ Social Media
Email Promotion to the Thousands of Buyers in our Database
“Just Listed” Postcards mailed to 100 Neighbors
Featured In Our Print Mailing
Exclusive Showing Guide for Buyers’ Agents
Recognized and Respected Metro Brokers Sign
Secure Lockbox
Text for a 3D Tour
“Schedule a Showing” Curbside
“Scan for Details” QR Code Inside the Home
Evaluation of Exterior, Landscaping, and Entryway
Evaluation of Interior
Precision Pricing
Home Warranty for Sellers
♦ Staging Credit at Closing – We provide a significant rebate of our commission at closing to help offset the costs of staging your home.
♦ Signage in Property to Call Out Important Features
Your Home’s Own Website
Professional Photography and Professionally Enhanced Photos
♦ Drone Photos and Video
Marketing-driven Description of Your Home
3-D Virtual Home Tour
♦ 3-D Floorplans with Room Dimensions
♦ Cinematic Video Tour with a REALTOR® introduction and closing message
Complete MLS Coverage
Internet Exposure on the World’s Leading Real Estate Websites
Your Home Featured on all Principal Team Websites
YouTube Video
♦ “Just Listed” and “For Sale Now” Online Advertising for Five Weeks
Your Home Featured on All Our Social Media and on Metro Brokers’ Social Media
Email Promotion to the Thousands of Buyers in our Database
♦ Direct Email Promotion of Your Home to Agents
♦ “Just Listed” Postcards mailed to 600 Neighbors
♦ Calls to Prospective Buyers
♦ Open House Events – Up to Two Open Houses
Featured In Our Print Mailing
Exclusive Showing Guide for Buyers’ Agents
Recognized and Respected Metro Brokers Sign
♦ Electronic Lockbox
Text for a 3D Tour
“Schedule a Showing” Curbside
“Scan for Details” QR Code Inside the Home
This Platinum Elite Package includes premium advertising and promotion on Homes.com and Zillow.com, as well as on YouTube, Instagram, Facebook and other popular websites.
♦ Your home will appear in top search results on Homes.com, where homes receive an average of 12,000 home buyers.
♦ Ads will promote your home to interested buyers across the Web, on YouTube and on Instagram and Facebook.
♦ Your property featured on Homes.com’s relevant neighborhood, school, and condo pages, where homebuyers explore potential places to live and learn more about local communities. As they move closer to selecting a home, your home will be one of the first they consider.
♦ Zillow Showcase Listing for at Least Two Weeks
♦ Active Showcase listings on Zillow are driving, on average, over 75% more page views, saves, and shares than similar nearby non-Showcase listings.